Chi Ionic Permanent Shine Hair Color

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Advanced American CHI 44 and Ionic Color Technology

  • CHI 44: Ceramic and Far Infrared will provide maximum color penetration inside of the hair
  • Ionic Technology: Ionic charge (+/-) will anchor the dyes deep inside of the hair
  • CHI Ionic dyes deliver unbelievable radiance, shine and longevity
  • Color Lock Complex: 30% longer lasting color, UV protection, adds essential moisture
  • Silk cream base for added moisture, smooth and economical applications
  • Ammonia-free providing complete color control with a pleasant fragrance
  • Aloe: adds protection for sensitive dry scalp, moisture and shine, and healing properties


  • Longer lasting color with unparalleled shine
  • Richer more vibrant reds
  • Sensational true brunettes
  • Fiery coppers
  • Pre-mixed Coverage Plus for 100% gray coverage
  • Exceptional High Lift Blonde’s for up to 5 levels of lift and deposit



  • CHI Ionic Permanent Shine Hair Color has replaced hazardous ammonia with a mild, yet highly effective alkaline called MEA (Monoethanolamine)
  • When ammonia is mixed with peroxide it creates unstable gasses which leads to an unstable pH level
  • When MEA is mixed with peroxide, it DOES NOT create any gases and the color maintains a consistent pH level