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  • Longer lasting color with unparalleled shine

  • Richer more vibrant reds

  • Sensational true brunettes

  • Fiery coppers

  • Pre-mixed Coverage Plus for 100% gray coverage

  • Exceptional High Lift Blonde’s for up to 5 levels of lift and deposit




  • CHI Ionic Permanent Shine Hair Color has replaced hazardous ammonia with a mild, yet highly effective alkaline called MEA (Monoethanolamine)

  • When ammonia is mixed with peroxide it creates unstable gasses which leads to an unstable pH level

  • When MEA is mixed with peroxide, it DOES NOT create any gases and the color maintains a consistent pH level

The key with this hair color trend is to find the delicate balance between placement and natural color graduation. Unlike your ombré technique, bold and high contrasting root to end colors with lines of demarcation are not the goal.

We recommend microhighlighting in small sections where you need control (face + crown), and using your baylayage technique through the mids and ends to keep the final look as natural looking as possible.

PRO TIP: Be sure your lighter pieces aren’t lifted too high – a safe rule of the thumb is to make your highlights about 2 shades lighter than your base color.

Chi Ionic Permanent Shine Hair Color/ Damage Free

Babylights are reminiscent of the soft, sunkissed strands that graced your hair as a child. To achieve this look, pair finely woven highlights with handpainted pieces for a dimensional, yet subtle glow around the face and ends.

As the name may infer, Babylights have the ability to add a hint of youth to your client’s overall appearance.“Never doubt the power of a few face framing highlights.” Babylights are particularly low maintenance, and can be done on all hair types, making it a great choice for almost anyone who sits in your chair.

Advanced American CHI 44 and Ionic Color Technology

  • CHI 44: Ceramic and Far Infrared will provide maximum color penetration inside of the hair

  • Ionic Technology: Ionic charge (+/-) will anchor the dyes deep inside of the hair

  • CHI Ionic dyes deliver unbelievable radiance, shine and longevity

  • Color Lock Complex: 30% longer lasting color, UV protection, adds essential moisture

  • Silk cream base for added moisture, smooth and economical applications

  • Ammonia-free providing complete color control with a pleasant fragrance

  • Aloe: adds protection for sensitive dry scalp, moisture and shine, and healing properties

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